Organizations stay successful by fine-tuning or by radically altering their activities in response to the changing market conditions. The companies that will succeed in today’s global market environment will be the ones that have built a business strategy based upon a strong and well-developed local market position.

The Saudi companies of tomorrow will be facing many challenges today. Their major task is to identify and then restructure the core strengths of their businesses. Once the required adjustments have been made, these can be applied to the development of their strengths in their local markets and become a key to their success at the regional level.

This will also help the development of the company’s competence to the level required in facing the global competition when the countries in the region joins the WTO.